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Amrutha Aprameya

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The most challenging part about designing any survey is to identify and create the right set of questions. Typically, there are two types of survey questions – open-ended questions and closed-ended questions. Let’s take a closer look at the following questions: What are closed-ended and open-ended questions?When do we use closed-ended and open-ended questions? What are some examples of the…

What is sampling? Sampling is the process of selecting entities (e.g., people, organizations) from a population of specific interest. By studying this sample, we can generalize our results back to the larger population from which the sample was chosen. There are two main types of sampling methods: probabilistic and non-probabilistic. In probabilistic or random sampling, the sample population is selected…

Cross tabulation is a method to quantitatively analyze the relationship between multiple variables. Also known as contingency tables or cross tabs, cross tabulation groups variables to understand the correlation between different variables. It also shows how correlations change from one variable grouping to another. It is usually used in statistical analysis to find patterns, trends, and probabilities within raw data. When…

Response bias refers to a set of factors that lead respondents to answer a question incorrectly. This generally happens when participants either lack the knowledge to answer correctly or they do not want to answer a question correctly. Response bias can lead survey takers to believe that participants think a certain way when, in reality, they answered the question with…