Author

Gaurav Jha

Browsing

Any research is only as good as the data that drives it, so choosing the right technique of data collection can make all the difference. In this article, we will look at four different data collection techniques – observation, questionnaire, interview and focus group discussion – and evaluate their suitability under different circumstances. Observation Seeing is believing, they say. Making…

What Is Survey Sampling? Surveys would be meaningless and incomplete without accounting for the respondents that they’re aimed at. The best survey design practices keep the target population at the core of their thought process. ‘All the residents of the Dharavi slums in Mumbai’, ‘every NGO in Calcutta’ and ‘all students below the age of 16 in Manipur’ are examples…

Organizations around the world have become aware that a data-driven approach is crucial to success. Whether it’s corporates seeking a competitive edge or governments looking for a sharpened focus on their development agenda, the merits of data have been proven time and again. Today, we have a mountain of information available wherever we look. However, it’s easy to go down…

The human element is one of the most important aspects of any study. The responses to a survey must be given context by associating them with the characteristics of the population being observed. Demographics is the study of human population, where people are described in terms of basic features like age, gender, religion, language, education, occupation, income, and wealth. Population…

Our world is moving towards a data-oriented approach to decision-making in every walk of life. Packaging analysis in a way that’s easy to digest can increase its reach and effectiveness. Humans have evolved to develop a very acute sense of pattern recognition. Using storytelling to represent your data through various graphical and pictorial tools helps the audience easily process and…

Any research is only as good as the data that drives it. The evolution of technology has given researchers powerful tools and dramatically transformed the ways in they interface with their subjects. In this article, we will explore digital tools and IVR, exciting new data collection methodologies, and weigh them against the traditional paper-based surveys. Paper-Based Surveys Despite the advent…

Surveys are the bedrock of data-driven research. The quality and reliability of your data and, by extension, your entire project hinges on the effectiveness of your survey. Get it wrong and you’ll be left wading through the murky marshes of meaningless data that make little or no sense, with an immense investment of time and effort wasted. Going ahead with…

Asking the right questions can make all the difference. Thoughtfully crafted surveys driven by a robust collection mechanism are imperative in ensuring good quality data. Yet the significance of using the right survey question types is often overlooked. We can’t emphasize enough how important it is to align your survey question types with the overall framework of the survey. Make sure…