Unleashing the power of alternative data to transform India’s battle against malaria Too many malaria cases, too little data Today, India is fighting one of its toughest battles against malaria. With a malaria prevalence rate 1.5 times greater than that of Southeast Asia, India accounts for over 67% of malaria cases in the region. What’s even more worrying, however, is that this…
The alternative data revolution isn’t about what alternative data to use. It’s about how to turn it into actionable insights. Road data for Pune, India, color-coded to show which roads are well-lit at night. (Source: Atlan.) If there is one thing every business in the world wants, it is market intelligence. By offering an untapped source of market intelligence, alternative…
If you’re making decisions based just on internal data, you’re already behind the curve. The sudden decline of Blackberry came as a shock to the world. A year before its revenue dropped by nearly half, tech-giant Blackberry recorded the highest number of smartphone sales in its history. In fact, in the same five-year period that the company’s share prices plummeted from…