What is the first thing that comes to mind when we see data? The first instinct is to find patterns, connections, and relationships. We look at the data to find meaning in it. Similarly, in research, once data is collected, the next step is to get insights from it. For example, if a clothing brand is trying to identify the…
The development sector loves to measure — and maximize — its impact. Every penny spent is meant to reach beneficiaries, directly or indirectly. That means one of the biggest challenges is using limited resources to reach as many people as possible. How can development organizations stretch their resources? The best way is to make sure that every cent, person, and…
Numbers are everywhere and drive our day-to-day lives. We take decisions based on numbers, both at work and in our personal lives. For example, an organization may rely on sales numbers to see if it’s succeeding or failing, and a group of friends planning a vacation may look at ticket prices to pick a place. In the social domain, numbers…
Imagine that you want to understand why your mother loves making pancakes for breakfast. You could sneak around the kitchen, tracking when and how she makes pancakes, or you could just sit down and have a chat with her. Most people would agree that the chat will give a much better answer. If you want to understand people’s beliefs or…