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The alternative data revolution isn’t about what alternative data to use. It’s about how to turn it into actionable insights. Road data for Pune, India, color-coded to show which roads are well-lit at night. (Source: Atlan.) If there is one thing every business in the world wants, it is market intelligence. By offering an untapped source of market intelligence, alternative…

Today hedge funds use alternative data to shape their investments. Why can’t organizations use it to shape their own future? In the fall of 2015, Chipotle (an American food chain famous for its massive burritos) was rocked by a series of health scares. From August to December, norovirus and salmonella broke out in 19 locations across California, Massachusetts and Minnesota. The…

Girish Mathrubootham, Founder and CEO of Freshworks The one area of business where data is separating the winners from the losers at the fastest clip is the race to understand customer behavior. Across sectors, data is increasingly seen as the most potent weapon in the battle for customer acquisition and retention. Little wonder that from likes and shares on social…

Anu Acharya is founder and CEO of MapMyGenome India, a Hyderabad-based genomics company. GenomePatri, its flagship product, helps you discover your genetic predisposition – what diseases you are likely to get, for instance – by profiling your gene makeup. The vision: “Better Health through Technology”. Acharya, who is an alumnus of IIT Kharagpur and the University of Illinois and holds…

Whether you are looking to improve your business performance or measure the effectiveness of policy decisions or simply enhance processes in your organization, choosing and tracking the right metrics is vital. This is where Key Performance Indicators (KPIs) are extremely useful. At Atlan, we have had the opportunity to work with a wide variety of high-level decision makers who look…