Paper-based data collection has been around as long as humans have had an interest in understanding the world around them — tick marks on parchment were used by ancient civilizations…
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Landsat is without a doubt one of the best sources of free satellite data today. Managed by NASA and the United States Geological Survey, the Landsat satellites have been capturing…
If you’re making decisions based just on internal data, you’re already behind the curve. The sudden decline of Blackberry came as a shock to the world. A year before its revenue…
Today hedge funds use alternative data to shape their investments. Why can’t organizations use it to shape their own future? In the fall of 2015, Chipotle (an American food chain famous…
Numbers are everywhere and drive our day-to-day lives. We take decisions based on numbers, both at work and in our personal lives. For example, an organization may rely on sales…
Data collection is a minefield of errors. It doesn’t matter whether you’re a researcher with one survey in the field, an NGO with 10 data collection drives per month, or…
Today’s news is filled with stories of data misuse — for example, Cambridge Analytica harvesting personal data via Facebook and Amazon, Facebook’s Android app logging metadata on every call and…
Imagine that you want to understand why your mother loves making pancakes for breakfast. You could sneak around the kitchen, tracking when and how she makes pancakes, or you could…
Observational data is a valuable form of research that can give researchers information that goes beyond numbers and statistics. In general, observation is a systematic way to collect data by…