The most challenging part about designing any survey is to identify and create the right set of questions. Typically, there are two types of survey questions – open-ended questions and…
What is sampling? Sampling is the process of selecting entities (e.g., people, organizations) from a population of specific interest. By studying this sample, we can generalize our results back to…
Cross tabulation is a method to quantitatively analyze the relationship between multiple variables. Also known as contingency tables or cross tabs, cross tabulation groups variables to understand the correlation between different…
Response bias refers to a set of factors that lead respondents to answer a question incorrectly. This generally happens when participants either lack the knowledge to answer correctly or they…